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Café consultant: attract customer groups

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TLF-LearningObject L3235

Test market demand for a café business. Survey customers representing market groups and record their preferences for menu items, opening hours, look and feel. Identify the business choices most likely to succeed. For example, open a bright and funky café at dinner time serving omelettes, muffins and stir-fry dishes. Look closely at sales figures and make adjustments. This learning object is the second in a series of three objects that progressively increase in difficulty.

  • Students analyse market research evidence to identify profitable trading hours, ambience and menu items.
  • Students explore how retail profitability is related to customer demand.

  • Encourages students to examine business outcomes and adapt business ideas.
  • Highlights the significance of market research when running a business.
  • Supports repeated testing of ideas and an iterative approach to business modelling.

8; 9

Competition (Economics)
Consumer behaviour
Business
Market research
Restaurants
Sales
Supply and demand

Studies of society and environment

Studies of society and environment/Resources

Analysis
Application
Comprehension
Knowledge

Analysis
Data manipulation and interpretation
Experiment
Interactives
Modelling

Experiential learning
Independent learning
Problem solving
Visual learning

Script writer

  • Colin Bell
  • Bell Solutions
  • Wananup WA 6210 Australia

Subject matter expert

  • Colin Bell
  • Bell Solutions
  • Wananup WA 6210 Australia

Script writer

Technical implementer

Publisher

Colour independence
Device independence
Hearing independence

Interactive resource

application/x-shockwave-flash
text/css
text/html
text/xml

176157 bytes

Firefox - minimum version: 1.0 (MS-Windows)
Microsoft Internet Explorer - minimum version: 6.0 (MS-Windows)
Netscape Communicator - minimum version: 6.2 (MS-Windows)
Safari - minimum version: 1.2 (MacOS)

Macromedia Flash Player - minimum version: 8

MacOS - minimum version: X
MS-Windows - minimum version: 2000 - maximum version: XP

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